Smirnoff is for every type of person and every type of drink. And believes that everyone should be invited to the party even not so tough superheroes.
So we followed TJ Miller and Thomas Middleditch on a cross-country quest to break the film industry’s barriers on who can play a superhero on the big screen, and have a few drinks along the way. The integrated campaign consisted of broadcast, social films and and a live event at New York Comic Con, where TJ and Thomas crashed a panel as their super hero alter-egos.
