We won the Smirnoff Social pitch by proposing the Drinks Engine that powers Facebook, Twitter, Instagram, and Pinterest with drink recipes that people love but are set in relevant cultural moments.

Gold Effie | The Smirnoff Drinks Engine exceeded targets delivering 9.5x category value growth.

Smirnoff Drinks Engine Case Study

St. Patrick's Day

60 Hues Of Caramel (50 Shades of Gray)

To celebrate the opening day of Fifty Shades of Grey, we created the perfect movie companion called Sixty Hues of Caramel.

Tex On The Beach

To celebrate spring break, we created the Tex on the Beach.

Pride Punch

Vodkarita

To celebrate Cinco de Mayo, we gave the margarita a twist.

Smirnoff Drinks Engine Case Study

St. Patrick's Day

60 Hues Of Caramel (50 Shades of Gray)

Tex On The Beach

Pride Punch

Vodkarita

Grand Watermelon Getaway

Watermelon Smash

Newton's Fall