Kids help each other all the time, like during a friendly race or when a sibling needs help pouring some Honey Nut Cheerios. Cheerios introduces a new way for kids to do good with its Good Rewards program that requires kids to scan Buzzcoin on Honey Nut Cheerios for a chance to win prizes and donate to those in need.
Adding some friendly competition to the program, three talented celebrity do-gooders serve as team captains – professional football superstar, Rob Gronkowski; television favorite and animal lover actress, Lucy Hale; and actor and producer, Michael B. Jordan. At the end of the competition, the team that earns the most Buzzcoin will win $100,000 for their charity, courtesy of Honey Nut Cheerios™. The 2nd place winner will receive a $50,000 donation and the 3rd place winner will receive $25,000.
We invented an on box cryptocurrency to turn everyday kids into philanthropists. Kids scanned the Honey Nut Cheerios box, collected Buzzcoin and donated to one of three charities supported by Rob Gronkowski, Lucy Hale, and Michael B. Jordan. At the end of the competition, the charity that earned the most Buzzcoin won $100,000.
