Hello. Here are some things about me.
I’m currently a Group Creative Director at Venables Bell + Partners leading Girl Scouts, Bob Evans Farms, and new business pitches along with a handful of other projects. I’m a founding member of WTF - Women That Fight, a collective of advertising executives on a mission to create impact on some of the most divisive issues of our time. Before VB+P, I was at Grey NY for a handful of minutes leading Downy and Advil. Before Grey, I was at 72andSunny for six years where I was promoted to Creative Director. I oversaw Carl’s Jr./Hardee’s, 23andMe, Pepsi Evolve, Cheerios, Nature Valley, Seventh Generation, and Circus by Sam Edelman. And before I became a creative director, I took on mom-shaming by developing Yoplait’s “Mom On” brand platform and inspired young entrepreneurs through Ciroc’s, “Let’s Get It” brand platform. I’ve also mentored women early in their advertising careers through Where Are All The Boss Ladies to ensure an industry with more female leadership. Prior to becoming a dinosaur at 72andSunny, I attended wall sessions at DDB, Crispin Porter + Bogusky, SS+K, SID LEE, and a handful of other freelance opportunities. I currently split my time between Brooklyn and upstate NY with my husband. Oh and I play golf. According to my 23andme, I have the super athlete gene. So yeah, golf’s what I use that on.
Interview in Communication Arts | Advertising That Won’t Be Silenced
I Wrote This for AAPI Month
Interview in Authority Magazine