As part of the pitch team who won the General Mills business, we created Yoplait’s new brand platform, Mom On.
We realized that mom-shaming had grown out of control. Are moms shamed for feeding their kids Yoplait? Sure are. So we empowered moms to keep parenting their own way and keep feeding their kids Yoplait.
We created dozens of response .gifs to respond to lovers and haters on social media. We housed them all on Giphy so moms could also participate in the conversations.
